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Leadership Staff

Vanessa Lam

Founder & Principal, BRSdata

As Founder & Principal of BRSdata, Vanessa Lam created a division within Business Rule Solutions (BRS) to focus on data culture, data accountability, and business intelligence.

Vanessa specializes in building data-driven organizations where operations and leadership understand and trust the data, treat data as a resource, and use data to make day-to-day and strategic decisions.

Previously, she worked at Mastercard as a Manager of Business Insight and Productivity and at Optoro as a Manager of Business Intelligence. In these roles, she created educational tools for the organization, fostered data communities, and ensured people used data responsibly.

Ms. Lam’s popular articles on data quality and data culture are published regularly. You can see more on the Works and Publications tab.

She has a Masters of Computer and Information Technology from the University of Pennsylvania and a BSc in Economics from the Wharton School. She was named a top influencer to watch in 2021 by IIBA. You can follow her at @Big_On_Data on Twitter.


Gladys S.W. Lam

Co-Founder, BRS

Gladys Lam is a lively pragmatist, who thrives on solving business problems and fostering positive team efforts. When consulting on large-scale capture, analysis, and management of business rules and decisions, she works comfortably with senior executives providing insights and advice.

She has managed hundreds of business rule projects for Fortune 500 companies. Gladys’s expertise in business rules and decision techniques has taken her all over the globe. She speaks worldwide at conferences and other professional events. She particularly shines when mentoring and training business analysts and brainstorming with business managers.

She is also Executive Director of the Building Business Capability (BBC) Conference, working to educate and develop industry professionals.

Ron Ross

Co-Founder, BRS

Ron Ross, Principal and Co-Founder of Business Rules Solutions (BRS), LLC, is internationally acknowledged as the “father of business rules.”

Recognizing early on the importance of independently managed business rules for business operations and architecture, he has pioneered innovative techniques and standards since the mid-1980s. He wrote the industry’s first book on business rules in 1994.

With BRS’s client roster of Fortune 500 companies and governments, Ron consults, speaks, and teaches worldwide. He has served as the chair of the International Business Rules & Decisions Forum conference since 1997, now part of the Building Business Capability (BBC) conference.

Ron is also the author of 10 professional books, as well as the executive editor of the Business Rules Journal. Through these publications, as well as on the online forum BRCommunity and his blog, Ron enjoys sharing his knowledge and experience in consulting and business rules.

Outside of work, Ron enjoys walking his dogs, traveling with his three children, and tweeting. For fresh nuggets of information, follow him @Ronald_G_Ross!


Consulting Staff

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